Kylie Jenner’s Sprinter Expands with k2o by Sprinter: Environment The Typical for Elegance-Led Hydration

After the birthday celebration, it’s time to hydrate fantastically

LOS ANGELES, April 8, 2026 /PRNewswire/ — Sprinter, the daring vodka soda founded by entrepreneur and multihyphenate Kylie Jenner, at present time launches k2o by Sprinter, an extension of the emblem rooted in purposeful hydration and elegance.

k2o by Sprinter debuts with Superior Pores and skin Hydration Mix—easy, on-the-plod drink sticks thoughtfully formulated with focused, profit-pushed ingredients to encourage you peek and in actual fact feel your absolute top. Superior Pores and skin Hydration Mix is formulated with electrolytes, hyaluronic acid, and Verisol® Bioactive Collagen peptides and became once developed alongside leading R&D consultants. Powered by Verisol® Bioactive Collagen—clinically proven to enhance skin elasticity and cleave gaze wrinkles in as little as four weeks, and to elongate skin hydration in eight weeks—the formulation helps smoother, extra impregnable-searching skin from interior. It’s readily available in Strawberry Lychee, Peach, Watermelon Lime, and a Diversity Pack.

“Elegance has continuously been at the center of the total lot I originate and growing k2o by Sprinter sounds like the pure subsequent step”, acknowledged Jenner. “It’s all about that glow that starts from interior — whether you’re making ready for a night out or taking a moment to reset the following day, k2o suits stunning into your routine.”

Jay Hunter will lead Sprinter as Chief Executive Officer and oversee the growth into this unusual class. Jay brings deep person insight to the corporate through strategic leadership, omnichannel marketing and marketing, and records-pushed insist.

“This marks the initiating of a unusual abilities of elegance-led hydration,” acknowledged Hunter. “Having spent years immersed in CPG brands and the evolving wellness industrial, it’s particular that at present time’s person is shopping for alternate choices which will almost definitely be both purposeful and emotionally resonant. k2o became once built to elevate an on a standard basis foremost proper into a ritual—one that helps elegance from the interior out. Launching this unusual class with Kylie is proper the open, and we’re proud to encourage form what popular hydration looks and sounds like.”

The growth is led by Night – the management company and venture studio within the encourage of Feastables with MrBeast and Tone with AMP. k2o is the most current trace to be launched with Night’s venture studio, which has built 15 corporations with the enviornment’s most influential abilities and operators. The company is moreover backed by House Capital and K5 Global, the company within the encourage of 818 Tequila and Khloud Foods.

“We’re overjoyed to proceed to partner with Kylie Jenner with the delivery of k2o by Sprinter,” acknowledged Michael Kives, co-founder and managing partner of K5 Global. “She continues to residing the hump as a most up-to-date entrepreneur, and k2o is a particular match for at present time’s one who cares about hydration, operate, and elegance.”

Priced at $39.Ninety nine for 20 depend pouches, k2o by Sprinter is straight away available nationwide on drinksprinter.com, TikTok Shop and will almost definitely be readily available internationally in 180 countries on iHerb on April 16. This would maybe maybe moreover be readily available on Amazon this summer.

About Sprinter

Founded by entrepreneur Kylie Jenner, Sprinter is a daring and juicy RTD vodka soda made with right fruit juice, top price vodka and sparkling water. The use of the absolute very top quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in four award-winning flavors – Shaded Cherry, Peach, Grapefruit and Lime. Sprinter is 100 calories, 4.5% ABV, gluten-free, without a added sugars.

Kylie designed Sprinter to be the lifetime of the birthday celebration – your co-host in a can. Sprinter is straight away available nationwide in an 8-can diversity pack. For additional records, apply @drinksprinter and discuss over with drinksprinter.com.

About k2o by Sprinter

Founded in 2024 by entrepreneur Kylie Jenner, Sprinter is a daring and juicy RTD vodka soda made with right fruit juice, top price vodka and sparkling water. k2o by Sprinter is a unusual extension of the emblem rooted in purposeful hydration and elegance. Designed to be easy and on-the-plod, k2o drink sticks are thoughtfully formulated with focused, profit-pushed ingredients to encourage you peek and in actual fact feel your absolute top. The debut product, Superior Pores and skin Hydration Mix, aspects electrolytes, hyaluronic acid, and verisol® bioactive collagen peptides, and is straight away available in Strawberry Lychee, Peach, and Watermelon Lime, and a Diversity Pack.

k2o by Sprinter is straight away available nationwide on drinksprinter.com and TikTok Shop. For additional records, apply @drinksprinter and discuss over with drinksprinter.com.

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