The manager on the back of Talabat’s $10 billion IPO joins Flyby because the company scales across the GCC and Europe.
“Two years in, the platform is dwell, earnings-producing, and ready for scale. Tomaso took Talabat from a regional platform to a $10 billion public company.”— Cheyenne Kamran, Co-Founder and CEO of Flyby
DUBAI, UNITED ARAB EMIRATES, March 24, 2026 / EINPresswire.com / — Flyby, the swiftly-scaling adtech and final-mile digital infrastructure company, has appointed Tomaso Rodriguez as Non-Government Chairman of the Board. The movement indicators Flyby’s transition from early traction to scale because the company prepares for a Sequence A lift and accelerated deployment across Europe and the Middle East.
Management Observe Sage
Over six years as CEO of Talabat, Rodriguez grew the industry more than ninefold and led the company thru its IPO on the Dubai Financial Market in December 2024. The itemizing raised $2 billion and valued the platform at $10.1 billion, making it the most attention-grabbing world tech IPO of 2024, oversubscribed by double digits. Under his leadership, Talabat grew to change into the most attention-grabbing on-quiz expertise platform across MENA — serving over 6.5 million full of life customers across eight markets. Rodriguez stepped down as CEO in November 2025 following a deliberate leadership transition, and now brings his strategic playbook to Flyby as Chairman of the Board. His resolution to chair Flyby sends a transparent signal to the market: the company has reached a stage of traction and maturity that’s ready for scale.
Operational Across A couple of Markets
What started as centered pilots in Munich, Abu Dhabi, and Dubai has evolved correct into a dwell, digital out-of-dwelling community embedded without extend into final-mile logistics. The infrastructure doubles as a brand new medium, with customers already allocating budgets to it. The company’s client roster contains world producers and regional powerhouses: L’Oréal, Purple Bull, Tabasco, Motorola, and Western Union on the advertiser aspect; Publicis, Yango and WPP among agency companions; and aggregators including noon, Talabat, Careem, and Deliveroo.
The company has a transparent course to prevail in 10,000 packing containers by 2027, constructed on existing partnerships and a proprietary stack combining IoT-enabled hardware, rider-stage files, and proper-time digital engagement. The community also supports urban beautification and well-kept city programs — making Flyby as connected to municipalities as it is to media traders.
“Two years in, the platform is dwell, earnings-producing, and ready for scale. Tomaso took Talabat from a regional platform to a $10 billion public company. His expertise will be key as we enter our subsequent allotment marking the launch of our Sequence A and our expansion into multiple new markets.”
— Cheyenne Kamran, Co-Founder and CEO of Flyby
“Day by day, a complete bunch of hundreds of provide riders navigate our streets, a in fact visible presence. Flyby is the most efficient company globally that has efficiently grew to change into provide fleets correct into a dwell, excessive-tech media channel. We’re unlocking an fully unexplored frontier for advertisers, allowing them to suppose dynamic, proper-time messages in a trend that simply hasn’t been that you just can also own till now. That is surely one of many most compelling technological leaps within the alternate and it’s an exhilarating moment to be allotment of a bunch redefining a complete class.”
— Tomaso Rodriguez, Chairman of Flyby
What’s Next
The appointment comes sooner than Flyby’s centered Sequence A, that will fund the expansion to 10,000 well-kept packing containers by 2027, with a five-year roadmap to 50,000 packing containers across the GCC and Europe. At that scale, Flyby operates surely one of many most granular proper-time mobility datasets in urban provide, creating price across media, logistics, and well-kept city infrastructure. As Chairman, Rodriguez will power investor and partner engagement and succor red meat up Flyby’s discipline across selling, mobility, and files.
About Flyby
Primarily based in 2020, Flyby is an AdTech company remodeling final-mile provide correct into a digital out-of-dwelling (DOOH) channel. Its well-kept provide packing containers mix transferring media with proper-time telematics, IoT infrastructure, and AI-powered rider safety expertise.
With operations across the UAE and an R&D centre in Munich, Flyby has evolved correct into a dwell, earnings-producing community integrated with main provide platforms including Careem, Talabat, Deliveroo, and noon. The company works with world producers equivalent to L’Oréal, Purple Bull, Motorola, and Western Union, alongside agency companions including Publicis and WPP.
With a roadmap to deploy 10,000 well-kept packing containers by 2027 and 50,000 lengthy-term, Flyby is building a proper-time mobility and media infrastructure across the GCC and Europe.
For more knowledge, seek advice from flyby.world
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