Meryl Streep and Anne Hathaway return as Miranda Priestly and Andy Sachs in Disney and twentieth Century Studios’ “The Devil Wears Prada 2.”
Disney | twentieth Century Studios
Disney has proven that you just manufacture now not want superheroes, explosive action-packed sequences or blue-skinned aliens for a sequel to effect effectively at the field space of job.
Over the weekend, the studio released “The Devil Wears Prada 2” below its twentieth Century Studios banner to raucous outcomes. The sequel film to 2006’s “The Devil Wears Prada” tallied around $77 million domestically at some level of its opening weekend, the third-top debut of the one year. That’s in the case of triple the $27.5 million that the predominant film generated at some level of its opening weekend two a protracted time previously, in step with recordsdata from Comscore.
Internationally, “The Devil Wears Prada 2” secured bigger than $150 million, bringing its total haul to around $233 million globally for its first three days in theaters. That total is 72% of what the distinctive “The Devil Wears Prada” generated at some level of its entire theatrical flee.
“Some things never go out of fashion,” Paul Dergarabedian, head of market developments at Comscore told CNBC. “It’s difficult to predict whether audiences will embrace or reject a sequel to a beloved original, but the creative teams, the marketing folks and the distribution team of Disney’s 20th Century Studios put together an irresistible hit movie that had not just appeal in the United States but also around the world.”
Disney’s return to the effectively for a “The Devil Wears Prada” sequel comes at a time where Hollywood has become more reliant on tried-and-upright psychological property. Genuinely, the 2026 calendar is filled with titles linked to predominant franchises love Megastar Wars, Shock, DC Comics, Toy Legend, Paunchy Mario Bros., Starvation Video games, Shout, Horrifying Film, Minions, Dune and Jumanji.
There’s even a sequel to 1998’s “Practical Magic” coming in the autumn.
Whereas “The Devil Wears Prada 2” is now not the humble blockbuster movie sequel that typically kicks off the summer movie season, it showcases the fervor of audiences for nostalgic IP.
“Usually the movies that kick off this kind of weekend are what I like to refer to as ‘cape’ movies,” Wendy Finerman, an Academy Award-winner and producer of “The Devil Wears Prada 2,” talked about on CNBC’s “Fast Money” Monday.
The characters in this film put on a diversified form of cape, she noted, including it be a story “where you take off the cape and you’re more powerful.”
The film drove major attendance from female moviegoers, who represented 76% of tickets bought. It additionally brought out an older cohort of moviegoers. Whereas the majority of tickets, about 28%, were bought to those age 25 to 34 years feeble, the second-top demographic was as soon as moviegoers over 55, which accounted for 22% of tickets bought.
“There was a group of people from Boston, friends of mine, 30 women went together,” Finerman talked about. “… Families are going, sisters are going. And the other thing is, and it’s not just here, all over the world, people are dressing up. It’s become an event. They’re wearing red shoes, they’re wearing makeup, they’re looking like different characters, they’re saying certain lines.”
“So it’s become an event versus just going to the movies,” she talked about.
Correction: This story has been revised to duplicate that Disney released “The Devil Wears Prada 2” below its twentieth Century Studios banner. A old model misstated the name of the studio.
