“Overcompensating” huge title Mary Beth Barone will lead crimson carpet coverage for the Golden Globes because the first charge correspondent, becoming the latest social media creator to elevate on awards tell coverage.
The comic, who’s the co-host of the stylish podcast “RIDE” alongside “Overcompensating” creator Benito Skinner, will interview celebrities sooner than Sunday’s tell. Coverage will be posted in precise time to the Golden Globes social media accounts, including Instagram, TikTok, YouTube, Facebook, X and Threads, starting up at 6 p.m. ET.
Creators possess become an integral phase of movie, tv and tune advertising. Producers and studios generally enlist them to interview celebrities and artists for social media tell material. They is doubtless to be paid thousands of bucks by studios to aid promote initiatives, per Enterprise Insider.
But as of late, some viral exchanges between a handful of influencers and A-checklist stars possess generated scrutiny over why creators are getting tapped for major entertainment events.
Jeremy Lowe, vp of expertise and partnerships at Dick Clark Productions, which helps positioned on the Globes, previously told NBC News that creators possess become “part of the evolution of red carpet coverage, and they bring their personal brands to their interviews.”
Dick Clark Productions, which is additionally in the lend a hand of events like New Year’s Rockin’ Eve and the American Song Awards, has a “dedicated crew working in tandem” with creators it faucets for carpet coverage.
The Golden Globes were the first award tell to faucet into the allure of influencers on the carpet.
When Amelia Dimoldenberg, creator of the YouTube interview series “Chicken Shop Date,” hosted the 2023 Golden Globes crimson carpet, her interviews grew to become rapid hits on social media. Her flirty exchange with actor Andrew Garfield additionally made headlines. In 2024, Julian Shapiro-Barnum of “Recess Treatment” helmed the crimson carpet coverage.
“To be a gargantuan host on the crimson carpet on the Golden Globes, you ought to be quickly witted, immersed in pop custom and ready to contain the chaos of the 2d,” Lowe acknowledged in a commentary, adding that Barone is “the correct preference for the feature and we can’t wait to survey her interviews on Sunday.”
Barone has made a title for herself as a humorist, with Netflix planning to tape her subsequent special, “Galaxy Brain,” in March. She has accumulated roughly 372,000 followers on Instagram, the effect she on the general posts clips from her reveals.
“It is some distance really an honor to be the crimson carpet correspondent for the 83rd Annual Golden Globes,” Barone acknowledged in a commentary. “This changed into as soon as such an not doubtless year for movie and tv. I inquire ahead to potentially embarrassing myself in entrance of my popular actors whereas carrying evening wear. Some folks staring at at dwelling will be amused by me, and others will order I’m the dumbest particular person alive. Let’s attain this thing!”
The 83rd annual tell, which is being held at The Beverly Hilton, will air on CBS and circulate on Paramount+ on Sunday at 8 p.m. ET. Comic Nikki Glaser will return as host for a 2d year.
Saba Hamedy is the trends and custom editor for NBC News.
Daysia Tolentino
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