Productiveness application maker Belief is coming into into the agentic technology.
In a are living-streamed product announcement on Wednesday, the firm, known fully for its collaborative show veil-taking app, launched a new developer platform that extends the capabilities of its custom AI agents, connects with exterior agents, and permits groups to kind automated multi-step workflows that can pull in records from any database.
By constructing an orchestration layer — a machine that coordinates AI work across a pair of instruments and records sources — Belief is positioning itself as bigger than a show veil-taker with AI aspects and as an more than a few as a hub the attach other folks and agents can collaborate across instruments and databases.
In February, Belief first launched its Custom-made Brokers — AI teammates that tackle repetitive duties, adore answering continually asked questions, compiling position updates, and automating workflows. Since then, Belief customers have built over a million agents, the firm says.
On the opposite hand, these agents had limitations. They couldn’t connect with exterior records or spend custom logic. External agents that companies feeble moreover didn’t have a attain to connect with the Belief workspace. Groups needed to work around these complications by the spend of third-social gathering automation platforms or writing their have scripts that creep on their have infrastructure.
“It’s trusty that, historically, Belief hasn’t been primarily the most developer-focused platform,” acknowledged Ivan Zhao, Belief co-founder and CEO, throughout the livestream. “But things are altering.”

Now, Belief will enable groups to deploy their have custom code. With its new Workers, Belief’s cloud-based ambiance for running custom code, customers can write their logic and deploy it to a stable sandbox (an isolated ambiance that retains the code from interfering with other systems). This permits groups to entire things adore sync their records into Belief, kind custom instruments, and trigger work with webhooks — that are automated indicators that kick off actions when something happens in a single more app — without desirous to rely on exterior infrastructure.
You don’t even need to jot down the code. The firm gains out that your most current AI coding agent can wreck it for you.
The Workers will spend the identical credit score machine as Custom-made Brokers, nonetheless Belief is making this free via August, so builders can experiment.
Syncing exterior records sources is moreover a a part of the Belief Developer Platform. Powered by Workers, the database sync feature can pull in records from any database with an API. Which attain you too can gain admission to records from locations adore Salesforce, Zendesk, Postgres, and others within your have Belief databases — and withhold the records most modern.
Zhao renowned that this signifies that Belief’s users can now “use your Notion database as a sheer canvas to power both your workflows and your agents.”

Workers can moreover kind agent instruments with custom logic, for those times when connecting with a third-social gathering by strategy of MCP — immediate for Model Context Protocol, an emerging common that lets AI instruments connect with exterior records and products and services — is now not adequate.
One other addition permits Belief’s users to voice straight with exterior AI agents they spend, put them work, and notice their progress, as in the occasion that they had been one amongst Belief’s have custom agents. At birth, Belief says that Claude Code, Cursor, Codex, and Decagon are supported accomplice agents, nonetheless it plans to add more.
There’s an External Agent API, too, if groups need to connect their have inner agents with Belief, adore those they’ve built namely for his or her firm’s wants.

Developers and agents work along with Belief’s new Developer Platform by strategy of the Belief CLI, a say-line tool for builders, accessible on the firm’s Commercial and Enterprise Plans.
The Developer Platform represents a shift in strategy for Belief as it becomes more of a programmable platform than simply an application, setting it as much as compete with other workflow automation platforms. As agencies an increasing number of look to automate records work and kind inner AI systems, a platform that ties collectively agents, custom code, and are living records in a single dwelling begins to shuffle looking much less adore a productivity app and more adore core infrastructure.
It moreover follows the broader fashion amongst AI companies, which have been piquant previous the AI chatbot to provide agentic instruments that can take actions across diverse application platforms.
“Any data, any tool, any agent — that’s the big picture for the Notion Developer Platform,” Zhao acknowledged.
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