The most fresh disclosures from brokers, exchanges and retail trading apps recount companies experimenting with more straightforward or more topical products, whereas maintaining their economics tied to the trading traces they already know the method to monetise.
That creates a shatter up between acquisition and monetisation. Shares, event contracts and tokenised stocks can bring users into a platform sooner than the economics shift against CFDs, concepts, derivatives or broader multi-product process.
XTB’s Customers Launch with Shares, however CFDs Aloof Fund the Business
Recent European consumers are starting on XTB by investment products rather than leveraged trading. At some stage in the dear half of of 2026, shares accounted for 38.8% of fresh EU consumers’ first transactions, ETFs for 27.7% and Investment Plans for 16.4%. CFDs represented 17.0%.
The income profile ran in the reverse route. In maintaining with XTB’s first-half of outcomes, CFDs generated PLN 1.98 billion of the corporate’s PLN 2.07 billion execrable result from financial devices, or about 96% of the total.
Investment products equipped most first transactions. CFDs equipped merely about the total trading result. XTB obtained 703,333 fresh consumers accurate by the period.
IG Is Building a US Funnel from Sports activities to Derivatives
IG is trying to impress a determined model of that funnel in the US. Its proposed acquisition of Underdog, for up to roughly $1.3 billion, would add prediction markets and a vertically built-in licence stack preserving brokerage, alternate and clearing.
IG acknowledged the transaction would give it a route from sports activities and event contracts into packed with life trading and financial derivatives by tastytrade.
The company expects that the deal would bigger than double its US income and expand its US monthly packed with life customers bigger than tenfold. Unlike XTB, the attach the shatter up is already visible in client behaviour and income records, IG’s model remains prospective.
The transaction follows tastytrade’s personal start of prediction markets preserving commodities, crypto, and financial and financial events. IG’s first-half of packed with life customer spoiled elevated 66% to 843,600, including acquisitions.
Robinhood’s Tournament Contracts Develop Lickety-split, however Alternatives Aloof Get More
Robinhood’s numbers recount how swiftly a brand fresh entry product can change into field topic as soon because it sits within a wide retail platform.
Income from event contracts reached $156 million in the second quarter, in accordance with the corporate’s Q2 outcomes, rising bigger than tenfold yr on yr. Tournament contracts traded also rose bigger than tenfold, to 13.6 billion. Entire transaction-essentially based income reached $776 million.
Tournament contracts generated more income than equities, at $129 million, and bigger than cryptocurrencies, at $100 million. They silent generated lower than concepts, at $342 million.
The quickest-increasing reported transaction product due to this fact remains in the support of the platform’s largest disclosed trading income line.
Binance and Coinbase Lunge Previous Crypto
Binance is the usage of tokenised stocks as a lower-friction methodology into veteran assets from crypto. The alternate acknowledged 41.5% of bStocks users had been coming into veteran financial markets for the dear time, whereas 58.5% also traded perpetual futures, squawk equities or each and each alongside the tokens.
Coinbase has built the entry-product common sense into a broader platform architecture. Its “Everything Exchange” procedure combines crypto with equities, derivatives and prediction markets in one system, the usage of products equivalent to zero-price equity trading as lower-friction entry functions into a extra special broader state of products.
Across the 5 firms, the proof helps a narrower conclusion than a single industry playbook: platforms are the usage of fresh products to widen the entrance door, whereas their predominant income engines remain tied to more established trading traces or fill but to be proven.
The most fresh disclosures from brokers, exchanges and retail trading apps recount companies experimenting with more straightforward or more topical products, whereas maintaining their economics tied to the trading traces they already know the method to monetise.
That creates a shatter up between acquisition and monetisation. Shares, event contracts and tokenised stocks can bring users into a platform sooner than the economics shift against CFDs, concepts, derivatives or broader multi-product process.
XTB’s Customers Launch with Shares, however CFDs Aloof Fund the Business
Recent European consumers are starting on XTB by investment products rather than leveraged trading. At some stage in the dear half of of 2026, shares accounted for 38.8% of fresh EU consumers’ first transactions, ETFs for 27.7% and Investment Plans for 16.4%. CFDs represented 17.0%.
The income profile ran in the reverse route. In maintaining with XTB’s first-half of outcomes, CFDs generated PLN 1.98 billion of the corporate’s PLN 2.07 billion execrable result from financial devices, or about 96% of the total.
Investment products equipped most first transactions. CFDs equipped merely about the total trading result. XTB obtained 703,333 fresh consumers accurate by the period.
IG Is Building a US Funnel from Sports activities to Derivatives
IG is trying to impress a determined model of that funnel in the US. Its proposed acquisition of Underdog, for up to roughly $1.3 billion, would add prediction markets and a vertically built-in licence stack preserving brokerage, alternate and clearing.
IG acknowledged the transaction would give it a route from sports activities and event contracts into packed with life trading and financial derivatives by tastytrade.
The company expects that the deal would bigger than double its US income and expand its US monthly packed with life customers bigger than tenfold. Unlike XTB, the attach the shatter up is already visible in client behaviour and income records, IG’s model remains prospective.
The transaction follows tastytrade’s personal start of prediction markets preserving commodities, crypto, and financial and financial events. IG’s first-half of packed with life customer spoiled elevated 66% to 843,600, including acquisitions.
Robinhood’s Tournament Contracts Develop Lickety-split, however Alternatives Aloof Get More
Robinhood’s numbers recount how swiftly a brand fresh entry product can change into field topic as soon because it sits within a wide retail platform.
Income from event contracts reached $156 million in the second quarter, in accordance with the corporate’s Q2 outcomes, rising bigger than tenfold yr on yr. Tournament contracts traded also rose bigger than tenfold, to 13.6 billion. Entire transaction-essentially based income reached $776 million.
Tournament contracts generated more income than equities, at $129 million, and bigger than cryptocurrencies, at $100 million. They silent generated lower than concepts, at $342 million.
The quickest-increasing reported transaction product due to this fact remains in the support of the platform’s largest disclosed trading income line.
Binance and Coinbase Lunge Previous Crypto
Binance is the usage of tokenised stocks as a lower-friction methodology into veteran assets from crypto. The alternate acknowledged 41.5% of bStocks users had been coming into veteran financial markets for the dear time, whereas 58.5% also traded perpetual futures, squawk equities or each and each alongside the tokens.
Coinbase has built the entry-product common sense into a broader platform architecture. Its “Everything Exchange” procedure combines crypto with equities, derivatives and prediction markets in one system, the usage of products equivalent to zero-price equity trading as lower-friction entry functions into a extra special broader state of products.
Across the 5 firms, the proof helps a narrower conclusion than a single industry playbook: platforms are the usage of fresh products to widen the entrance door, whereas their predominant income engines remain tied to more established trading traces or fill but to be proven.
